Customer Delight
Anirudh Menon 19.08.2015
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This is one subject which has been debated for over years and still people are trying to find answers. Question is, "Is there a magic wand to achieve this?" and the answer is NO. However, organizations have come up with various methods to achieve this. ' You see organizations talking about "standardized processes", "agile methodology" , "flexible engagement", so on and so forth. The challenging part is, customer is getting more and more educated about all this and probably a typical customer knows about this even before you speak to them. So how do we ensure that a customer remains "Deligh

This is one subject which has been debated for over years and still people are trying to find answers. Question is, "Is there a magic wand to achieve this?" and the answer is NO. However, organizations have come up with various methods to achieve this.
'
You see organizations talking about "standardized processes", "agile methodology" , "flexible engagement", so on and so forth. The challenging part is, customer is getting more and more educated about all this and probably a typical customer knows about this even before you speak to them.

So how do we ensure that a customer remains "Delightful" and "Loyal" to us. Answer lies in one word - Innovation. And not just innovation, "Constructive Innovation" which helps multiple organizations to collaborate, come on a single platform and then provide "innovative" solutions that keeps you ahead of your competition.

In today's scenario, technology on one hand has helped customers in capturing the information of products or services that they want to buy, but on the other hand it has challenged organizations to deliver "the best among the best".

Hence it becomes imperative for organizations to invest in Research & Development, have the right team within them to drive the innovation and all this can happen when the "Brainchild" of the organization - The CEO has a vision.

So, no VISION means no INNOVATION and that will lead to no CUSTOMER DELIGHT

Cheers
AM